Jacqueline Gufford

Jacqueline Gufford

Jacqueline Gufford

Researcher & Product Strategist

Researcher & Product Strategist

Researcher & Product Strategist

I make meaning from tangled webs of information. Currently, I'm a user researcher at The Knot Worldwide.

I make meaning from tangled webs of information. Currently, I'm a user researcher at The Knot Worldwide.

I make meaning from tangled webs of information. Currently, I'm a user researcher at The Knot Worldwide.

My passion for research comes from a deep curiosity for people and cultures. I believe that teams who know their users make stickier, more impactful, and evergreen products. Take a look at some of the products and projects I've worked on below.

My passion for research comes from a deep curiosity for people and cultures. I believe that teams who know their users make stickier, more impactful, and evergreen products. Take a look at some of the products and projects I've worked on below.

My passion for research comes from a deep curiosity for people and cultures. I believe that teams who know their users make stickier, more impactful, and evergreen products. Take a look at some of the products and projects I've worked on below.

© Jacqueline Gufford, 2023